film director
franco marinelli
With a Masters Degree in fine arts, majoring in painting and photography, Franco Marinelli achieved considerable recognition as a painter with a number of stand-alone exhibitions. He then decided to further utilise his artistic talents by working as a film director. In 1992, he began directing music videos before focusing on commercials. Since then, Marinelli has directed hundreds of commercials in almost every region of the world.

"My commercial directing style has evolved from my background as an artist. There is a strong link between my painting style and directing style. Hence, I approach a commercial production with the same discipline as I would an oil painting." says Marinelli.

Despite his roots in traditional art forms Marinelli is not averse to advances in digital post-production. In fact, he believes that technology has allowed his work to be more 'painterly'. Marinelli is highly experienced in digital visual effects and computer animation.

Marinelli's directorial strengths include his strong sense of story-telling and character direction, stylistic art direction and adaptability to diverse international projects. He takes great pride in being able to capture the specific cultural nuances in visual communication that make each country uniquely different.

Franco has won many international advertising awards highlighted by a World Gold Medal at the New York Festivals. He has completed projects for a number of high profile clients that include:

  • Google
  • Android One
  • Microsoft
  • Smart Telecom
  • Modelez International
  • Meralco
  • Kenya Commercial Bank
  • Shanghai City
  • China Mobile
  • Nestle
  • Mobolity Telecom
  • The Landmark Corporation
  • SM Corporation
  • Baynounah Abu Dhabi
  • Dubai Tourism
  • Mauritius Tourism
  • Qatar Fertiliser Company
  • Dubai Tourism
  • Wal-Mart
  • Zalo
  • Metrobank
  • Etisalat
  • Emirates Airlines
  • Bank of China
  • Reebok
  • Asia Pacific Breweries
  • Mobily Telecom
  • Globe Telecom
  • The Al Faisaliah Corporation
  • Sony
  • Pioneer
  • Heineken
  • Saudi Arabian Airlines
  • Coca-Cola
  • Ferrero Rocher
  • Ford
  • Tusker
  • Baskin Robbins